Loyola Unveils New Logo As Program Enters New Era

Go loyc!
Go loyc!

Go loyc!

Jan. 17, 2012

CHICAGO -

Secondary Logo


With the dawn of a new era in Loyola University Chicago athletics, Assistant Vice President and Director of Athletics Dr. M. Grace Calhoun unveiled a new logo for Rambler athletics today. Because sports are already in season, the logo will be integrated as seamlessly as possible over the remainder of the school year and into next season.

"This is an exciting time for Loyola athletics with a commitment from the University including the recent openings of The Norville Center for Intercollegiate Athletics, the renovations to Gentile Arena and new leadership," Calhoun said. "We feel that our new logo will foster even more pride in our alumni, fans, and students."

Tertiary Logo


Designed by Sport Graphics in Indianapolis, the new logo maintains the tradition of the wolf head, while adding a more modern typeface. The primary logo features a wolf head with menacing yellow eyes and visible upper teeth set above the words "Loyola University Ramblers," in gold type with maroon highlights, to provide a more traditional and collegiate look. Secondary and tertiary marks have also been created and will be featured on apparel, uniforms, and assorted publications.

"We were excited that Dr. Calhoun and Loyola University Chicago gave us the opportunity to enhance the Loyola athletics logo. Our goal was to build and expand on the strong heritage of the existing brand by focusing on the wolf head's strong attributes and pair it with a confident typeface to launch a bold, new look," said Marty Hill, Vice President of Sales and Marketing for Sport Graphics.

The image of a wolf and the moniker "Ramblers" will not change. The wolf mascot was inspired by the coat-of-arms of St. Ignatius of Loyola, from whom Loyola derives its name, which depicts two wolves standing over a kettle. Taken from the heraldic crest carved in the lintel on St. Ignatius' family home in Loyola, Spain, the wolves and cauldron refer to the prosperity and generosity of the Loyola family, who, after feeding family, retainers and soldiers, had enough food to feed even the wild animals.

Ramblers is a unique moniker that originated when football was a popular sport at Loyola and in 1926, Loyola's team was dubbed "Ramblers" by the media because it traveled so extensively across the United States. Loyola is the only NCAA Division I school to be known as the Ramblers.